AIA Northern Virginia
The Art of the Deal: Negotiation in Custom Residential Design Projects
April 25

At the Friendship Heights Village Center, 4433 South Park Avenue, Chevy Chase, MD 20815.

Join AIA Potomac Valley and Capital Area CRAN for a panel discussion on the psychology of relationships among residential client, contractor, and architect. The residential client is typically more emotionally invested in the project than the commercial client, and has little to no experience working with designers and contractors. Properly balancing the intimate connection that exists between custom residential clients and their designers, while preserving the professionalism needed to negotiate the required business transactions can be a vexing challenge. A panel of seasoned experts takes on the topic in a lively discussion, which will include a Q&A period.

• Amy Gardner, FAIA - Gardner Architects
• Elizabeth Tuico - Director of Business Development, VJ Associates
• Richard Loosle - Principal, KUBE architecture

After attending this course, participants will be able to:
1. Learn key steps to preparing effectively for a negotiation.
2. Better understand the importance of relating to the parties with whom you are negotiating.
3. Contrast and differentiate between common negotiation styles to gain insight about your own negotiation skills.
4. Break down personal negotiation strategies and apply those techniques towards career/business development goals and objectives.

Organized by AIA Potomac Valley for Capital Area CRAN.

2 AIA LUs. $15 AIAPV Members; $15 other AIA Chapter Members; $25 Non-Members.